Objective of Communication
Elaborate on the objectives of communication. (R.G.PV, June 2012)
The basic objective of human communication is trying to elicit a reaction from the person. we are trying to communicate with. From a business or commercial angle, if we observe any small or large business around us We will be able to notice that the amount of success the business has achieved mainly relies on its power of communication. Communication defines the level of success that the company has attained. Following are the main objectives of business communication-1. Information - "The core objective of a business is to convey information and making individuals more up to date. For example, all the advertisement campaigns that we notice around uß are an attempt to inform and convey the information across to others, and in the case of companies. this information is generally regarding the product or services at the offer.However, the method of communication may be verbal, written, visual or any other.
2.Motivation - Communication in business is essential to boost the worker's motivation. Thus if the communication is carried out correctly and is successful in encouraging the workers and workers are sufficiently encouraged, the work gets completed easily, proficiently and the workers will carry out their functions by themselves without supervision.
Communication should be utilized to construct a proper working atmosphere, Employees who work at a lower level in the chain of command of the organization should be motivated to give ideas and inputs on the methods to improve the functioning of an organization, this type of communication brings about a feeling of involvement and connection and creates more loyalty towards the company.
3. Raising Morale - Another extremely significant objective of business communication is maintaining a sense of high morale amongst the workers so that they perform their tasks with dynamism and resilience as a team. This is a key aspect that can create a great impact on the success of a company. However, as morale is a psychological aspect, the condition of high morale is not a lasting feature. An organization could have a sense of high morale between the workers for a particular phase but could discover that the employees have lost their morale in the following phase. Therefore, to keep the sense of high morale amongst the employees, an organization has to constantly put in their efforts in that course.
4.Order and Instructions- An order is an oral or written rule influencing the start, end or adjusting an activity. This form of communication is internal and is executed within a company. An order may be in written or verbal form. Written orders are given when the type of job is extremely vital or the person who would carry out the task is far off. Care must be taken at the time of handing out written orders. A copy of the order maintained so that it is easy during the follow-up. Oral orders come into play at the time of urgency in the work and when the person is in close proximity.
However, it is extremely vital to follow up in both cases.
5. Education and Training - These days, communication can be additionally used in business to enhance the scope of knowledge, Education is a very conscious process of communication, it involves both teaching and learning by which organizations provide to their employees in the form of training. Education is given for management, employees and the outside public.
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